VETRINAAbout Vetrina
The first digital mall for Tunisian small businesses. We exist to give local creators the visibility they deserve.
Our Mission
Tunisia has over 200,000 small businesses — artisans, creators, shop owners, and entrepreneurs — who produce world-class products but remain invisible online.
Most sell through Facebook groups, reaching only friends and family. Building a professional website costs 1,500–5,000 DT and requires skills they don't have. Running ads costs 300–800 DT per month — money most small businesses can't afford.
Vetrina solves this by bringing every seller onto one shared platform. One website, shared traffic, mutual SEO, and a built-in audience of buyers actively looking for local products.
Our Vision
Year 1 — Tunisia: Become the marketplace of reference for Tunisian small businesses. 100 active sellers, 5,000 monthly visitors, presence in the 5 major cities.
Year 2 — National Anchor: Cover the entire country. Launch online payments via Flouci and Paymee. Partner with national delivery services. Reach 500 sellers and 50,000 monthly visitors.
Year 3 — The Maghreb: Expand to Algeria and Morocco with the same model adapted locally. Become the reference marketplace for Maghrebi local commerce.
Our Values
Local First
We believe the Tunisian economy is full of talent, skill, and creativity that deserves to be seen.
Mutual Trust
We verify every seller and protect every buyer, creating an environment where both sides can trade with confidence.
Simplicity
Technology should serve people, not intimidate them. Every feature is designed to be understood by anyone.
Equity
We don't favor big sellers over small ones. Every shop gets the same baseline visibility.